The Problem
KM Group looked like one agent online, not a team.
One member was already active and doing well. The rest weren't — not for lack of trying, but because there was no system that made showing up easy for people who weren't already comfortable doing it. The result was a team whose reputation offline didn't match what a prospect found when they searched.
They also had a substantial email list sitting unused, and several new construction developments across the South Hills — each with its own marketing needs, each being handled separately.
The Solution
One brand, several voices
We built a content system the whole team could work within. Consistent look, consistent message architecture, and a production process that doesn't require anyone to be a natural on camera.
The agent who was already active kept doing what worked. Everyone else got a way in that fit how they actually operate.
A shared calendar, not separate efforts
One plan covering the team. Individual agents appear in their own material and in team content, which means every piece works twice — building the individual and the group at the same time.
Their list, finally working
They had the audience. It just wasn't being used. We built regular email into the monthly rhythm, and it's landing — a 32% open rate is well above the industry benchmark for real estate.
New construction, streamlined
Multiple developments across the South Hills, each with distinct inventory and timelines, previously marketed one at a time. We built a repeatable structure that runs across all of them — so a new phase or a new community plugs into a system that already exists instead of starting over.
Our Story in Numbers
248% Increase
in collective view count in 90 days
32% email open rate
on a list that wasn't being used
3 Team Members
publishing consistently, up from one
Unified marketing
