The Problem
The DiDomenico Huber Team's marketing had a familiar shape: listings went out, and not much else did.
That's not a content problem, it's a bandwidth problem. Every person capable of planning a campaign is also the person with a closing on Thursday. So marketing became reactive — a new listing, a post about the new listing, repeat. Nothing that built the team's presence between transactions.
They didn't need someone to post more. They needed someone to own marketing.
The Solution
A marketing department, not a posting service
We function as their fractional CMO. Planning, execution, and production across every channel — deciding what the team should be saying this quarter, then making it and shipping it.
The team approves. We handle everything from there.
Content beyond the listing
The shift was moving them off listing-only content. Neighborhood pieces, market perspective, the team's actual personality — material that gives someone a reason to know them before they're ready to buy or sell.
Listings still go out. They're no longer the whole story.
Offline, too
We designed four billboards for the team, placed across their market. Same brand, same message architecture as everything running digitally — so a name someone half-remembers from a drive to work connects to a face they've seen in their feed.
One monthly rhythm
A locked shoot day, a planned calendar, and production that runs ahead of the month rather than against it. Nothing gets made under deadline.
The Results
20+ Hours Saved
of marketing planning and production handled entirely off the team's plate
5+ Billboards
designed and placed, generating 60,000+ monthly impressions
50%+ increase
in social engagement on the team's preferred social media channels.
28% Increase
