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The Problem
Lu Ryan had the expertise and the audience. What she didn't have was a system.
She posted when she had time, which meant gaps — and when content did go out, it wasn't built for the platform it was landing on. Wrong dimensions, wrong lengths, formats the algorithm quietly buried. Good material, invisible.
Her coaching business had the same gap on the conversion side. There was a website and there was an audience, but nothing in between. No lead magnets, no reason for someone to raise their hand, no path from I like her content to I'm interested in working with her.
Around 5,000 views a month, and almost no way to capture the people behind them.
The Results
309% Increase
in Monthly Views on Social
60% Increase
in Lead Magnet Conversions
6+ Lead Magnets
Live and Delivering Automatically
No Gaps in Posts
across Lu's Social Channels
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The Solution
Video first, on a schedule
We moved her to consistent video-led content on a fixed cadence rather than whenever a window opened. Every piece built to spec for the platform it was landing on — correct dimensions, correct length, captioned, formatted the way the platform actually rewards.
Same expertise. Delivered in a form the algorithm would carry.
Six lead magnets
Her coaching business had an audience and no way to capture it. We built six lead magnets, each aimed at a specific problem her ideal client already knows they have — so the offer feels like an answer rather than a trade for an email address.
A website built to deliver
We optimized her WordPress site around delivery. Landing pages, capture forms, and automated fulfillment, so a magnet requested at 11pm arrives at 11pm without Lu touching anything.
Content that points somewhere
Consistency built the audience. The funnel gave it somewhere to go. Neither works alone — that was the whole problem.
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