The Problem
Jeanne McDade, a REALTOR® who focuses on the Peters Township area, needed a way to relaunch her brand with a digital focus. Jeanne lacked a personal brand, social media presence, and a functional way to gather leads online. Our job was to work with her and create a stronger online presence for a well-established "offline" personality known well in her target market areas.
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The Solution
Our comprehensive strategy included designing a modern, SEO-optimized website, launching a robust video marketing campaign, and refreshing her personal brand both online and offline. The new website showcased her listings and local expertise, while engaging video content—from property tours to community highlights—positioned her as a trusted local expert. The rebranding effort, including updated logos, social media profiles, and offline materials, resulted in increased website traffic, higher engagement on video content, and a stronger, more recognizable presence in the community. Jeanne is now better positioned to connect with her audience and achieve her business goals, thanks to our ongoing support and optimization efforts.