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How Real Estate Agents Can Boost Their Marketing Skills Over the Winter Months

Winter can be a challenging time for real estate agents, with the market often cooling off along with the weather. But here’s the silver lining: it’s the perfect season to fine-tune your marketing skills and prepare for the bustling spring market. Whether you're looking to attract new clients or solidify your position as a local expert, this blog will help you uncover actionable strategies. As someone who works with agents in Pittsburgh through realestatecreator.ai, I can attest to the incredible results of adopting innovative, AI-driven marketing approaches—especially during the quieter months.



a home for sale in the winter months

1. Leverage the Power of AI Tools for Smarter Marketing

Artificial intelligence isn’t just for tech giants anymore—it’s revolutionizing the way real estate agents market themselves. Here are some AI tools you can start using right away to gain an edge:


ChatGPT

 Quickly generate engaging content for social media, blog posts, or email campaigns. Need captions for your next Instagram reel or an FAQ section for your website? Done in minutes. We even offer a custom GPT for our REALTOR® clients. You can find it HERE.


Canva with AI

Use Canva’s AI features to design high-quality marketing materials. You can create eye-catching flyers, email headers, or even branding elements with just a few clicks.


Listings Lab AI

Tools like these analyze your local market data, identify trends, and recommend pricing strategies for properties.


In Pittsburgh, where the market has both bustling neighborhoods and quiet suburbs, tools like these help agents tailor their messaging to different client demographics. Whether you're targeting a young professional looking for a starter home in Franklin Park or a family seeking a quiet life in Peters Township, AI can refine your strategy.


2. Master the Art of Affective Video Marketing

Video marketing isn’t just a trend—it’s a necessity. With platforms like Instagram, TikTok, and YouTube, short-form videos are becoming the most effective way to engage your audience. Here’s how to make it work for you:


Property Showcases

Instead of the usual photo carousel, take viewers on a virtual tour. Use apps like CapCut or iMovie to add music, text, and effects that create an emotional connection. A heartfelt narrative about the history of the home or its unique features will resonate far more than a simple description.


Market Update Videos

Are housing prices cooling down? Is Pittsburgh seeing an influx of new developments? Take a few minutes to record a casual yet informative update. By positioning yourself as a knowledgeable insider, you’ll build trust and authority with your audience.


Client Success Stories

Imagine a short video where you walk viewers through a couple’s journey to finding their dream home. Share how you navigated challenges and helped them close on the perfect property. Nothing connects like authenticity.


Pro Tip: Use CapCut to add captions to your videos. Platforms like Instagram and Facebook often autoplay videos without sound, and captions ensure your message gets across.


3. Learn from the Best on Social Media

It’s always a good idea to study what top-performing real estate agents are doing online. Here are some standouts you can draw inspiration from:



Social Media of famous REALTORS®: Ryan Serhant, Loida Velasquez, & Jared James
Social Media of famous REALTORS®: Ryan Serhant, Loida Velasquez, & Jared James


Ryan Serhant

With his polished video content and engaging personal stories, he’s a master at blending professionalism with relatability.


Loida Velasquez

Her social media feeds are a treasure trove of marketing tips and motivational content.


Jared James

Known for his coaching insights, Jared shares practical advice that resonates with both new and seasoned agents.


Take notes on their posting frequency, content style, and engagement tactics. And remember: Pittsburgh has its own unique market dynamics. Your content should reflect the spirit of the communities you serve.


4. Refresh Your Social Media Strategy

Your social media accounts are like a digital storefront—make sure they’re always inviting. During the winter, focus on these key areas:


Instagram Stories

Share behind-the-scenes moments, neighborhood highlights, or quick property tips. Use polls, quizzes, or “Ask Me Anything” stickers to engage your audience.


Reels and TikToks

Create short, snappy videos with strong hooks. For example, start a video by saying, “Three reasons why now is the BEST time to buy a home in Pittsburgh.”


Facebook Groups

Engage with local communities by answering questions about the housing market, sharing your listings, or providing tips for first-time homebuyers.


We’ve worked with agents in Pittsburgh to develop tailored social media plans, and the results speak for themselves: better engagement, more leads, and higher visibility.



portrait of home buyers in the spring market season


5. Invest in Yourself

Winter is the perfect time for personal and professional growth. When the market slows down, use that time wisely to become a better marketer and business owner.


Attend Workshops and Webinars

Look for training sessions on AI tools, social media strategies, or branding. Our team at realestatecreator.ai frequently hosts sessions designed specifically for Pittsburgh agents, so keep an eye out!


Read, Watch, and Listen

There are countless resources online that can help you grow. Here are a few suggestions:


6. Plan for the Spring Market

The spring market is just around the corner, and the best agents prepare early. Start building your pipeline now by focusing on nurturing leads and staying top of mind. Send holiday greetings, offer a free market analysis, or invite past clients to a local coffee shop for a quick catch-up.


7. Build a Strong Local Presence

Never underestimate the power of community connections. Pittsburgh is a city that thrives on relationships, so use the winter to strengthen your local ties. Partner with local businesses for cross-promotions or sponsor a community event.


Winter Isn’t the Time to Hibernate—It’s Time to Shine

By leveraging the tools, strategies, and insights shared in this blog, you’ll not only survive the winter months but thrive in them. At realestatecreator.ai, we specialize in helping Pittsburgh agents elevate their marketing game. Whether it’s designing custom social media strategies or training agents on the latest AI tools, we’re here to help you succeed.


Let’s make this winter your most productive season yet!

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